Richmond and Coal Valley Promotions Inc

In the latter part of 2000, a series of workshops were held to investigate the development of a marketing strategy for Richmond Historic Village and the attractions in the Coal River Valley.

At a meeting for Richmond and Coal River Valley tourism and business operators on 29th January 2001 a Steering Committee was appointed to further the establishment of a body to develop and implement a marketing program. Representation on the Committee was sector based – Retail, Attractions, Accommodation, Food and Beverage, Wineries and Agri-Business, Tours, plus representatives of Clarence City Council, Business East Inc, Coal River Products Association and Tasmania's South Regional Tourism Association.

Following recommendations from the Steering Committee, the Richmond and Coal River Valley Promotions Group sought incorporation as a non-profit organisation under the Associations Incorporation Act. Incorporation was achieved and the group became formally known as "Richmond and Coal River Valley Promotions Inc".

Objectives and Purposes of the organisation To increase visitation to and visitor expenditure within Richmond Historic Village and the Coal River Valley by:

Building upon and preserving the history of Richmond and its identity as "Australia's finest Georgian Village" and as a centre for high quality Tasmanian arts and crafts; Incorporating the attractions and experiences associated with the premium wine growing area and agri-tourism; Development of a Brand "Richmond/Coal River Valley" with a focus on improving quality and standards of service; Improving and developing partnerships with other industry members and all tiers of government; and Capitalising on the location as the closest tourism hub to Hobart. Membership Any person representing a business operating in the Richmond and Coal River Valley region is eligible for membership. As at 1 July 2020 there are 54 members. Provisions exist for membership for special interest groups such as the Clarence City Council and Destination Southern Tasmania.

Executive
President: John Pooley – [email protected]
Vice – President: Anton Kunz- [email protected]

Secretary / Membership: Tara Mendham – [email protected]
Treasurer: Theona Martin – [email protected]

Marketing: Julie Crane – [email protected]
Website: Liz Smith – [email protected]